Run Your ReefBusinessin One Platform
Commerce, service bookings, field maintenance, propagation, wholesale B2B, and 1,500 AI reef credits per month for aquarium retailers, coral farms, and maintenance companies.
25
Headless storefronts
20+
Reef-exclusive features
1,500
AI credits per month
9
Expansion stores included
One platform for every
type of aquarium operation
Storefront, frag farm, or service route across town. Same platform, different scale.
Local Fish Stores
Sell livestock online, manage inventory across locations, and book in-store services from one dashboard.
Coral Farms
Track propagation batches, suppliers, and sale-ready frags, then publish them to your storefront.
Maintenance Companies
Schedule field routes, log parameter readings on-site, and share service reports with tank owners.
Multi-Location Groups
Operate up to 9 expansion stores with unified staff, wholesale catalogs, and enterprise reporting.
Everything Enterprise can do
Commerce, service ops, reef science, and AI in one place.
Branded Storefront
Launch a reef-native online store with custom branding, collections, checkout, and Stripe payments.
Service Bookings
Accept water changes, cleanings, fragging, and consultations with calendar, teams, and a customer portal.
Field Maintenance
Dispatch technicians, optimize routes, capture before/after photos, and complete jobs from mobile.
Customer Tank Tracking
Register off-site customer tanks, log visit parameters, and share tokenised status portals.
Livestock & Inventory
Upload supplier PDFs or spreadsheets and let AI pull out SKUs, costs, and categories. Multi-location stock, transfers, and one-click storefront publishing.
Propagation & POs
Run coral propagation batches, supplier purchase orders, and sale-ready workflows for farms.
Wholesale B2B
Wholesale catalogs, tiered pricing, application approvals, and dedicated B2B buyer portals.
AI Reef Intelligence
1,500 AI credits per month for inventory import from PDFs, fleet analysis, ICP reports, care guides, and reef chat.
Staff & Roles
Staff accounts with OWNER, MANAGER, MAINTENANCE, and SALES roles across every location.
Customer Portal
Give customers a branded portal for orders, bookings, invoices, and tank service history.
Enterprise Security
Bot protection, negotiated card rates, custom checkout logic, and priority reef-specialist support.
Fulfillment & POS
Five POS locations included, shipping rules, order fulfillment, and headless storefront APIs.

Operations command center
See every shopat a glance
See bookings, revenue, inventory alerts, and team activity from one dashboard. Switch locations without opening another tab.
- Multi-shop selector for owners with several brands
- Live booking pipeline and maintenance queue
- Staff performance and service ratings

Commerce that speaks reef
Sell corals & livestockwith confidence
Publish inventory to your storefront in one click. Wholesale buyers get their own catalog while retail customers shop your full collection.
- Sync livestock records to product listings
- Wholesale applications and tiered pricing
- Stripe Connect with negotiated enterprise rates

Field teams in sync
Service visitsdocumented end-to-end
Technicians complete jobs on mobile, log water parameters, attach photos, and auto-generate PDF service reports for customers.
- Route planning and job assignment
- Before/after photo capture on-site
- Shareable service report links for tank owners
ReefDiary Enterprise subscription
For reef shops, farms, and maintenance companies. Inventory import from PDFs, fleet intelligence, 1,500 AI credits/month, and unlimited systems.
Monthly billing • cancel anytime
Enterprise
Aquarium Maintenance Companies
Full control for professional maintenance fleets.
- Unlimited Aquariums
- Unlimited Livestock
- Staff & Shop Management
- 1500 AI Credits/Month
- Priority Support
ReefDiary Enterprise shop commerce plans add-on
An add-on to your ReefDiary Enterprise plan. Reef-native commerce with AI inventory import, wholesale B2B, and POS. Pick the shop plugin tier that fits how you sell.
Reef Starter
Launch your reef shop online with storefront, bookings, and reef-native tools.
$13/mo billed monthly
- Online storefront (100 products)
- Online service bookings
- Discount codes
- Stripe payments (2.9% + $0.30)
- 2 staff accounts
- 1 inventory location
- 150 AI reef credits/month 🐟
- AI inventory import from PDFs & spreadsheets 🐟
- Water parameter logging 🐟
- Livestock management 🐟
- 24/7 live chat support
Reef Pro
Scale with B2B, analytics, custom domain, and AI inventory tools.
$37/mo billed monthly
- Storefront (500 products)
- B2B wholesale (up to 3 catalogs)
- Advanced branding + custom domain
- Commerce analytics
- SMS campaigns
- Multi-currency pricing
- 5 staff accounts
- 3 inventory locations
- 500 AI reef credits/month 🐟
- AI inventory import from supplier invoices & price lists 🐟
- ICP test AI analysis 🐟
- AI care guides 🐟
- 2.8% + $0.30 card rate
Reef Advanced
Unlimited products, wholesale tools, and full reef intelligence.
$160/mo billed monthly
- Unlimited products
- Full checkout customization
- Wholesale pricing tiers
- B2B unlimited catalogs
- 15 staff accounts
- 10 inventory locations
- 1,500 AI reef credits/month 🐟
- AI inventory import from PDF, CSV & Excel 🐟
- Enterprise Intelligence: shop systems analysis 🐟
- Full reef intelligence suite 🐟
- Customer tank tracking 🐟
- Localized domains & tax estimation
- 2.7% + $0.30 card rate
Ready to modernise
your reef business using AI?
Subscribe to Enterprise for commerce, service routes, and customer tank tracking in one platform.
